ModiFace and Murad launch one-of-a-kind photo editing app

Partnering with Murad Inc. (the high-performance, science-based skincare brand), ModiFace has launched a unique photo editing app by Murad iOS app, the brainchild of skincare specialists, called ClearCam.

Using ModiFace’s patented visualisation technique, ClearCam allows a realistic simulation of the possible results on user photographs, which can be achieved with Murad’s Acne Clearing Solution and Acne Spot Fast Fix on real skin. Based on clinical tests of the products, the photo effects are natural and give users an instant preview of the kind of skin they will have once they begin using the Murad products.

Founder and CEO of ModiFace, Dr. Parham Aarabi, stated: "The digital beauty revolution is blurring the line between real and digital cosmetics and beauty products. By launching the first photo editing app conceived by and created by skin-care experts, Murad Inc. is at the forefront of this revolution."

According to claims, 96% of those who used Acne Clearing Solution experienced clearer skin within 72 hours and those who used Acne Spot Fast Fix saw their pimples die in less than a day. As a reflection of the clinical test results, ClearCam gives users the power to edit a photo in such a way that it portrays the potential results of the Murad products.

There are four simple steps to crystal clear selfies provided by this user-friendly app: Face, Spot, Filters and Frames. Face applies a time-lapse swipe for overall clearer skin, Spot touches up stubborn blemishes, Filters enhance the picture with flattering tones and Frames add style to the final image. Once users finish editing their selfie, they are guided to Selfie Share, where they can post their new picture-perfect selfies on Facebook, Twitter, Instagram, etc. by using #itsallclear, ClearCam’s unique hashtag.

Chief marketing officer of Murad Inc., Elizabeth Ashmun, said: "Within the context of this increasingly mobile culture we live in, we wanted to provide consumers with a realistic illustration of what the usage of Acne Spot Fast Fix and Acne Clearing Solution could actually offer them. The creation of ClearCam by Murad has, for the first time, allowed customers to see what their skin could look like before they ever actually purchase our products. With the launch of this app, we hope to give users shareable confidence in their skin and create an elevated shopping experience."

Along with the skin-clearing visualisation technology, the app features videos that aid and educate users in the quest for better and clearer skin.

The app can be downloaded at: https://itunes.apple.com/us/app/clearcam-by-murad/id825076061