Vita Liberata forays into US with Sephora

Provider of sunless tanning products Vita Liberata announced that it would expand in the United States in partnership with Sephora, a France-based chain of cosmetics stores, with its selection of its best selling products.

The products would include what is said to be the world’s first 2-3 week tan, which provides lasting colour and is odourless.
Vita Liberata founder and CEO Alyson Hogg said they were eagerly looking forward to launch in the United States with a retail partner like Sephora.

"Sephora’s emphasis on brand education and its wide array of cutting edge products make it a distinguished presence in the beauty and skincare domain and the perfect choice for introducing our brand," said Hogg.

Ireland -based Vita Liberata offers a range of odourless self-tan, catering to all skin types and tanning preferences.

Its line of pHenomenal self-tanners provide consumers with what is touted as the world’s first tan to last 2-3 weeks, which is about four times more than a regular tan.

Rich Tinted Tan Lotion offered by the company provides an instant colour to the body and also moisturises sensitive, dry and mature skin.

Rich Face Self Tan Lotion of the company can be used regularly in lieu of a normal moisturiser, because it combines hydrating ingredients and instant bronzing to tend for the delicate skin of the face and neck.

Vita Liberata offers a Warm Untinted Tan Lotion for those wanting a subtle tan development with no instant bronzing.

Sephora will also be carrying the brand’s Tanning Mitt, which provides a blended, even tan, and prevents the staining of hands.