Venezuelan male toiletries market on growth path, says report

Male toiletries market in Venezuela is on the growth path, finds a new survey by UK-based research firm Canadean – Health & Beauty.

According to the report ‘The Male Toiletries Market in Venezuela, to 2016’, market value of the industry is set to grow in the years to come. The report anticipates close to 4.8% compound annual growth rate (CAGR) during 2011-16 against 4.02% posted during 2006-11.

CAGR of all the segments comprising men’s disposable razors & blades, post-shave cosmetics – men’s, pre-shave cosmetics – men’s and aftershaves & colognes, is expected to be higher in the forecast period over review period.

Men’s disposable razors & blades and post-shave cosmetics – men’s are anticipated to perform well both in terms of market value and CAGR, while the other two are likely to experience slowdown.

Men’s disposable razors & blades, being the lead segment in terms of market size in 2006 and 2011, is all set to continue the growing momentum and remain Venezuelan top male toiletry segment even in 2016.

Pre-shave cosmetics – men’s, which continues to be the second best segment, is set to lose some of its market share to post-shave cosmetics – men’s going forward, thereby helping the latter to move up to third spot 2016 and pushing aftershaves & colognes to the bottom.

The overall market value of male toiletries market of Venezuela is expected to grow by 26.4% in 2016 over 2011, marking a significant improvement against the 21.75% growth it registered in 2011 over 2006.

Similar growth pattern is expected even in volume terms, where men’s disposable razors & blades and post-shave cosmetics – men’s are set to show improvement both in CAGR and size, while pre-shave cosmetics – men’s and aftershaves & colognes to witness slower growth.

Click here for more details of the report.