Upsher-Smith revamps AmLactin skincare brand

US-based health and advancing wellness products offering firm Upsher-Smith Laboratories has revamped its AmLactin skincare brand to rename as AmLactin Alpha-Hydroxy Skin Care.

The new packaging of the brand features bottles and tubes in white as well as a series of vibrant colours and a signature droplet that conveys intensity of the product line that helps retain moisture level of skin.

AmLactin Alpha-Hydroxy Skin Care range consists of Moisturizing Body Lotion, Ultra Hydrating Body Cream for severe dry skin and Foot Cream.

According to the firm, each of the products feature alpha-hydroxy acid (AHA) moisturizers, emollients and humectants that help exfoliate, hydrate, soften and smoothen the skin while retaining the skin’s natural moisture.

AmLactin Moisturizing Body Lotion for rough and dry skin has been formulated with 12% lactic acid and is pH-balanced for the skin, encouraging natural skin cell renewal through exfoliation to offer soft and smooth texture.

AmLactin Ultra Hydrating Body Cream which was previously known as AmLactin XL, has been formulated for severe, persistently dry skin areas and features patented ULTRAPLEX formula which helps exfoliate and provide intense hydration for long-lasting moisture.

AmLactin Foot Cream featuring premium triple-action, alpha-hydroxy therapy with clinically proven intensely hydrating ULTRAPLEX formula has been created for rough, dry, and callused feet, the company said.

Upsher-Smith Laboratories marketing vice president Jim Hughes said that the firm has transformed the AmLactin packaging to convey a look and feel that appeals to women interested in beautifying their dry skin.

"Our goal is to attract 21st century women seeking innovative skin care solutions while maintaining our scientific heritage as a serious, intense moisturizer," added Hughes.

The foot cream is offered in a three ounce travel-size tube, while hydrating body cream in a 4.9 ounce tube with a flip-top cap.

Moisturizing Body Lotion is made available in 7.9 ounce bottle with press-cap, 14.1 ounce bottle with pump, 17.6 ounce bonus bottle with pump (seasonal) and 20 ounce bonus size only available at Costco.

Image: The renamed brand features bottles and tubes in white as well as a series of vibrant colours

Photo: Upsher-Smith Laboratories