Tria Beauty, Sephora forge new US retail partnership agreement

Tria Beauty, a US-based light-based skin care solutions products manufacturer, has signed a US retail partnership with global beauty retailer, Sephora.

Under the partnership, Sephora will preview Tria Beauty’s latest innovations such as Tria Hair Removal Laser, and Skin Perfecting Blue Light for acne and the company’s other topical skincare products on Sephora.com.

Tria will also launch its new Tria Hair Removal Laser 4X and SmoothStart Calming Gel in selected Sephora’s US stores in March.

Tria Beauty vice president and general manager Tim Bunch said the firm’s new partnership is a natural fit, which shows the company’s proven track record in providing consumers with products that raise the bar in results, technology and design.

"We are excited to bring beautiful and healthy skin to consumers everywhere with Sephora," Bunch added.

According to the company, the new Tria Hair Removal Laser 4X and the Skin Perfecting Blue Light use the same technology preferred by professionals for in-office treatments to deliver professional results in the privacy and comfort of home, at a fraction of the cost.

The firm claims that both products are tested in dermatologist-led clinical studies and are FDA-cleared for at-home use.

Sephora will stock Tria Beauty’s the SmoothStart Calming Gel, which keeps skin cool and comfortable and helps speed treatment with the Tria Laser 4X.

The retailer will also offer Tria’s Skin Perfecting Foam Cleanser, which exfoliates and unclogs pores while gently removing makeup, oil, and other impurities and the Skin Perfecting Serum, which reduces discoloration, calms inflammation and unclogs and minimises the appearance of pores.