Shiseido to expand East Windsor facility

Cosmetics manufacturer Shiseido group has announced expansion of its facility located at East Windsor, New Jersey, in a bid to enlarge its global footprint.

The building, which currently occupies 211,000ft² space, will be added with another 72,988ft² space.

The expansion will bring an additional ten full-time employees to the building, which already has 150 full-time employees and 150 temporary employees.

Shiseido has proposed a two phase expansion plan.

Under the first phase it will construct a 54,500 ft² space that will be added on to the existing warehouse facility, together with additional parking and an expanded loading area.

Under the second phase of construction, the firm will add 18,400 ft² manufacturing and warehouse space, which will be located behind the new office space.

Both phases of construction are expected to be completed by mid-summer 2013.

According to the Japanese group, the expansion is part of its relocation and centralisation of distribution operations from its Oakland facility, where the company handles Shiseido, Nar and Bare Escentuals brands.

The firm said the increase in space will help in expansion of production, which in turn will help the company to meet the increased demand of its cosmetic products in export markets, specifically to the Asian and European territories.

Shiseido America president and chief operating officer Edward Houlihan said: "We are hopeful that we will continue to deepen our productive relationship with the community and continue to expand our presence and business activities in East Windsor for years to come."

Shiseido America is a subsidiary of the Japanese-based corporation Shiseido Company, which established their operations in East Windsor in 1998, and serves as a manufacturing center for the company.