Remington introduces mobile commerce site for UK

US-based Spectrum Brands Holdings’ personal care division Remington brand has launched a mCommerce enabled, mobile-optimised version of its UK Remington’s personal care site.

Created and developed by mobile marketing agency Incentivated, the site is said to be a transcoded version of the brand’s desktop website, which provides access to the complete range of Remington products.

Incentivated designed the new transcoded site with the unit interval (UI) and user experience (UX) system and gave shape with template designs and menu structures.

The new site’s design elements are enabled with dynamic, split-screen image-based menus, where swipe gestures are used for intuitive interactivity that enables easy searching and browsing through the site.

The split screen will feature the Remington ‘hero’ products to be promoted – and the heroes will be actively updated whenever offers change or new products are released.

According to the firm, the new site’s transcoded technology enables it to make any content changes to the website, which will automatically appear on mobile site without any further changes.

The firm’s new website also features a secure integrated payment technology, which allows product purchases to be completed through the mobile-optimised checkout.

Spectrum Brands European Digital Manager Katie McLean said the firm is happy offer consumers a new website which enables them to sift through the required products through their mobile devices.

"They, and we, are more sophisticated than that and we are delighted to be able to provide them with a fully transactional site that maintains our brand integrity," McLean added.