Peter Coppola introduces new hair smoothing concept

Hair industry entrepreneur Peter Coppola has announced a novel latest advancement in the hair smoothing category at Premiere International event between 1 and 3 June 2013.

Keratin Concept, Coppola’s brainchild, a proprietary formula, is said to be a system that will change the way people treat their tresses.

The concept, which is a combination of Keratin protein and Ceramides, has the capability to energise body, reverse signs of damage, and promote overall hair strength with new anti-aging properties.

Coppola said his category needed an upgrade.

"My Keratin Concept collection was developed with the most advanced technology to actually turn back the clock on lackluster hair for a result that is smooth, healthy and full of life," said Coppola.

His Keratin Concept philosophy is revolves around a radical salon smoothing treatment, which is distinct from any other in-salon treatment on the market.

Peter Coppola Keratin Concept Keratin and Ceramide Formaldehyde-Free Aldehyde-Free Treatment besides smoothing hair, safely volumises and restores it’s youthful look and texture.

It is said to be free of formaldehyde or aldehydes for a minimum of three months.

Coppola created two complete collections of salon-quality at-home products to address most hair care needs to support the in-salon service.

His Legacy Collection caters to all hair types with new formulas to smooth, protect and revive, while his Blondest Collection has colour perfecting Azulene to brighten and debrass colour treated blonde, silver or highlighted hair.