NATU hair care products now available at Whole Foods Market stores in New England region

NATU’s products are made with natural, plant-based ingredients that match up with the structural ingredients found in healthy hair.

The blend of essential and effective ingredients delivers salon quality results that are completely unlike other synthetic – or even natural – hair care.

NATU founder Stephen Krawcz said, "When creating the formula for NATU products, we studied the actual structure of the hair. Hair is composed of natural-born proteins, lipids, amino acids, essential fatty acids, vitamins and other nutrients – which have been included in the exclusive NATU formulas. We are passionate about using highly effective natural ingredients, while eliminating synthetics from everyday life as much as possible."

NATU is 96.8%-99.5% natural and has no sulfates, silicones, resins, parabens, phthalates, petrolatum, ethoxylates, artificial colours, or synthetic fragrances.

NATU’s unique formulations help to transform hair into stronger, well-behaved hair.

Rather than stripping or coating hair, NATU shampoos, conditioners and leave in mists are formulated to make hair feel soft and silky because there is no residue build-up, no oily coating and no harsh ingredients.

Krawczyk added, "We are thankful to have the opportunity to launch our product in Whole Foods Market. Whole Foods is known for selling the highest quality of natural and organic products available – and NATU hair care products align perfectly with Whole Foods Market’s high standards."

NATU line comprises eights products, Liberating Shampoo and Reawakening Conditioner for untreated hair; Professional Colorist Shampoo and Conditioner for hair that has been color-treated or is dry/damaged; Reviving Mist for dry, damaged hair; Volumizing Mist for fine, thin hair; Managing Mist for normal hair; and Silkening Mist for thick, coarse hair.