Momentive Performance Materials unveils additives for beauty market

The new additives developed for hair care, sun care, skin care and colour cosmetics applications were introduced at In-Cosmetics 2012 in Barcelona, Spain, 17-19 April, the company said.

New additives for hair care include Silsoft AX-E conditioning agent, Silsoft Q PF cationic silicone terpolymer and SME253 PF amine functional silicone microemulsion.

Each of the parabens-free additives has been created to promote thermal and colour protection, offer smoothness, shine and conditioning without greasiness and also enhance volume and body of the hair.

The firm said that the two new formulator-friendly emulsifiers for skin care and colour cosmetics applications are designed to offer high silicone actives.

SilForm 60-A emulsifier has been designed to act as a highly stabilising water-in-oil emulsifier for a broad spectrum of oils as it can achieve high levels of actives in gentler carrier, while improving wash-off resistance.

SilForm EOF emulsion is a water-in-oil (W/O) emulsifier made without ethylene oxide (EO) and propylene oxide (PO) and can be used at low usage levels to form stable emulsions with many cosmetic oils.

According to the company, the SilForm FR-10/SilForm FR-5 fluids additions to Momentive’s range of film formers leverage the firm’s leadership in silicone resin technology to improve SPF effectiveness in sunscreens while improving durability.

The new additives help form a highly flexible film on the skin surface for long lasting comfort, increased water and oil resistance with extended durability in the formulations.

Momentive Performance Materials is an indirectly-owned subsidiary of Momentive Performance Materials Holdings.