Lady de Cosmetic adds new eyeshadows range

Online cosmetics company Lady de Cosmetic added a new eyeshadows range with 15 new shades.

LA Colors Baked Eyeshadow comes with four colours per compact so as to enable customers to create different types of looks.

Named astronomically, Cosmic, Comet, Asteroid and Black Hole compacts come with their own applicators.

In order to be worn throughout the day, the eyeshadow has been formulated uniquely.

The new range, which is an addition to the Lady de Cosmetic’s stock of eyeshadows by both LA Colors and Cameo Girl, has been designed to be used as a wet or dry eyeshadow.

Lady de Cosmetic general manager Daniel D said along with metallic pigments, "these Baked Eyeshadow options will allow our customers to create hundreds of lasting, bold, unique looks from a single palette."

The LA Colors Baked Eyeshadow line’s release has been done to commemorate the company’s introduction of LA Colors liquid makeup and LA Colors Mineral Blush.

Their introduction has been timed with back to school shopping.

In a bid to become US’s largest discount cosmetics retailer, Lady de Cosmetic is going along with these initiatives.

It has also launched many new colours of nail polishes, lipsticks, eyeshadows, mascaras, lip glosses, eyeliners, shimmer gels, blushes, and eye pencils this summer, besides expanding its supplies of full and mini professional makeup sets.

Also being added by the company are its line of applicators, including professional makeup brushes.

D said that company’s strategy is in line with the promise made to its customers.

"We aim to make shopping online for makeup inexpensive, efficient and fun," added D.