Julep to unveil DD Crème, DD Concealer

US-based beauty brand Julep Beauty will launch its DD Creme and DD Concealer.

This duo is the coming together of skincare and makeup, offering results in easy, one-step products.

Julep’s DD Creme and DD Concealer, which are comprised of more coverage than a BB cream and more benefits than a CC cream, have been formulated to address signs of aging while reducing fine lines, bringing about even tone and protecting delicate areas of the face.

Each product, with additional coverage, tackles dark spots, age marks or blemishes.

Said to Julep’s first-ever DD Crème, it offers protection, anti-aging benefits, brightening agents and moisturising ingredients.

It comprises of Matrixl Synthe’ 6, which helps improve fine lines for smoother and plumper skin; Malvaceae Lipid Extract, which promotes a glow by providing an even skin tone; Synthe’ 6, which includes Hibiscus S. and Olive extracts to hydrate the skin; and SPF 25, to protect the skin from UV sun rays.

The Julep DD Concealer improves complexion with ingredients and anti-aging properties, and features Synovea HR (Hexylresorcinol), which helps even and brighten skin tone, simultaneously acting as an anti-oxidant to protect damaged areas of the skin; Granpowder Lumiere Powder, a soft focus powder, that scatters the light to help conceal wrinkles and reduces pore appearance.

While providing SPF 25 for daily defense from the Sun, Julep DD Creme offers buildable coverage with a smoothing finish. Its counterpart DD Concealer conceals and reduces the appearance of dark circles, discolouration, redness, blemishes, and other skin flaws with antioxidants to protect delicate and damage-prone areas of the face.

Both products are said to go beyond the original BB formulas with ingredients to moisturise, prime, perfect, and protect for some time to come.

Julep founder and CEO Jane Park said the company forayed into the beauty space through its Maven programme.

"We’ve received an overwhelming number of requests to broaden our reach in beauty, and a response to the multitasker makeup trend seemed a great place to start. Our loyal Mavens have inspired us to create truly revolutionary products we believe in, including the new DD Creme and Concealer," said Park.

Julep’s DD Crème, priced $36 per 1oz, is available for pre-order now on www.Julep.com, and will be available from 25 May 2013.

Julep’s DD Concealer, priced at $32 per .11oz, will available from 25 May 2013 from the same website.