Global personal care appliances market to reach 563 million units by 2017: Research

The global personal care appliances market is projected to reach 563 million units by 2017, according to a report by a US-based research firm Global Industry Analysts (GIA).

The report, ‘Personal Care Appliances: A Global Strategic Business Report’, said the need for personal grooming and hygiene, improving lifestyles and changes in living standards along with increased disposable income levels are a few of the key drivers for its market growth.

Besides, developing economies of Asia-Pacific, Latin America, and Middle East have witnessed rise in economic growth, helping the segment to flourish through various product innovations and improved products affordability.

The report also anticipated that developed countries of North America and Europe would show reduced demand for the near term, owing to the economic uncertainty.
Personal care appliances such as hair dryers, curling irons, massagers and trimmers have been well accepted in the market; while technologically advanced featured hair clippers, hair setters and shaving systems are rapidly making inroads into the market across all age groups and genders.

The market has witnessed increased product prices due to continued economic instability causing consumers to choose lower-priced alternatives, GIA report observed.

Companies fighting for survival also are moving to localised and multi-product facilities from large-scale single product manufacturing to ensure cost cutting and improved consumer services.

Hair care appliances features hair colouring as its fastest growing sub-segment with positive sales growth; while economically priced electric toothbrushes are said to be the driving force for the fastest growing oral care appliances market.

The report said that numerous technological developments in shaving products design and manufacture will help hair removal appliances segment sustain substantial growth.

Well-known brands that dominate various segments of the personal care appliances market include Colgate-Palmolive, Helen of Troy, Johnson & Johnson, Panasonic Corporation, Royal Philips Electronics, Procter & Gamble, Braun and Remington Products Company, among others.