Feminine hygiene in Germany to grow slow in next five years: Report

German women are expected to accord low preference to hygiene in the next five years compared to 2006-11, according to a new survey by UK-based research firm Canadean – Health & Beauty.

The report ‘The Future of the Feminine Hygiene Market in Germany, to 2016’ has revealed that the compound annual growth rate (CAGR) for the last five years under review was pegged at 6.8%, while it is likely to experience slow down for 2011-16 forecast period to about 2.3%.

Women’s disposable razors & blades, which grew exponentially from 2006 to 2011 at a CAGR of close to 16%, is likely to post an abysmal growth rate of 2% in the five-year forecast period, marking huge decline among all segments in the Germany’s feminine hygiene market.

Internal cleansers & sprays is the next segment to witness higher decline in growth rate, followed by pantiliners & shields, tampons, and sanitary pads.

After moving up from third position between 2006 and 2007 to second in the following year, the women’s disposable razors & blades has jumped to top spot in 2010 and has been the major share holder in terms of value since then, which Canadean expects to continue until 2016.

Market value of Sanitary pads, on the contrary, was leading the industry for the first two years of the review period and dropped to second spot in 2010.

This segment is expected to stay similar even during the forecast period, according to the survey.

Women’s disposable razors & blades is anticipated to account for more than 26% market value share, followed by sanitary pads at close to 25%.

Tampons, pantiliners & shields, and internal cleansers & sprays stood next at 20%, 16% and 14% respectively.

Click here for more details of the report.