Estee Lauder launches digital beauty space The Beauty of Night

The sharp and incandescent online space, created by design agency HUSH, serves as a launch pad for Estee Lauder’s new Advanced Night Repair Synchronized Recovery Complex II serum.

Accessing "The Beauty of Night" via desktop or mobile, a woman will share a personal message that is then exchanged with a message from a woman in another part of the world.

Estee Lauder vice president of digital marketing Meryl Truffelman Macune said, "Women around the world love and talk passionately about Advanced Night Repair, so we created a digital experience that harnesses this conversation and creates new global connections around nighttime beauty rituals. "The Beauty of Night" global exchange ignites a conversation around these shared experiences, transcending cultures, languages and borders."

HUSH Creative Partner David Schwarz said, "The Advanced Night Repair product has its own legacy that is an amazing testament to Estée Lauder’s scientific approach to nighttime repair. The most insightful thing, however, was that every consumer shared in a nightly ritual with this product, and therefore with the Estée Lauder brand. With this huge insight, we sought to construct a campaign that did something incredibly simple: connect these women and create a global community. Once inside "The Beauty of Night" exchange, they would be able to focus on a simple expression of their relationship to the night and their relationship to Estée Lauder as the engine of their nighttime ritual."