Economic slowdown hits US beauty packaging

The slowdown of economy has scarred the US beauty and personal care packaging market as sales dropped in 2011, according to a study by Companies & Markets.

The US beauty and personal care packaging market has experienced unit volume sales decrease by 1%, falling to 11.6 billion units in 2011, states the report.

According to the market researcher, the precarious economic environment has had an impact on consumers’ approach to buy beauty and personal care products, causing the packaging market to be adversely impacted, reported cosmeticsdesign.com.

MWV president James Buzzard said the personal and beauty care is a mix of fragrance and other products, which have fallen dramatically and is expected given the economy. .

The report reveals that the consumers have turned to travel sizes as a way to limit their investment while experimenting with new products. .

In 2011, with a health-conscious consumer base, the sun care segment packaging has reported a growth of 8%, as more customers concerned about skin health are opting for convenient packaging formats.

Companies & Markets believes that in spite of the dull economic scenario of the US market, consumers are likely to continue to seek beauty and personal care products out of a perceived necessity.

The report has concluded that unit volumes are expected to remain relatively stagnant through to 2015, within the US beauty and personal care packaging market, although some categories will see growth as manufacturers attempt to create differentiation within them through packaging.