Creme of Nature to expand Argan Oil product line

American cosmetics and beauty care products offering company Colomer USA’s hair care brand Creme of Nature will add Perfect Edges with Argan Oil from Morocco hair gel to its Creme of Nature Argan Oil hair product portfolio.

The brand said that the nutrient-rich hair gel, created for all hair types, will be launched in the spring of 2012 and has been designed to hydrate, nourish and smoothen the hair.

Perfect Edges, an Exotic Shine infused and edge control hair gel does not leave sticky residue on the hair and also offers healing and moisturizing properties of shine-intense Argan oil.

The brand claims that the gel gives hair edges a non-flaking hold while strengthens the hair too.

Creme of Nature marketing manager Teneya Gholston said that the new product developed for women helps achieve hair shining moments by creating sleek styles.

Perfect Edges is part of the Creme of Nature Argan Oil line, comprising a full line of hair care and styling products which include Strength & Shine Leave-In Conditioner, sulfate-free Moisture & Shine Shampoo and nutrient rich Argan Oil Treatment.

Argan Oil from Morocco, also known as ‘liquid gold’, is claimed to be a precious and rare oil that provides radiance, nourishment and intense hydration to the hair.

Each Perfect Edge hair care gel is priced for $4.99; and will be made available at mass retailers and beauty supply stores.

Creme of Nature offers various types of relaxers, shampoos, conditioners and treatments, the brand said.