Coty joins forces with Frajo Internacional

US-based fragrances manufacturing company Coty announced that it is forming a joint venture in with Frajo Internacional, a Brazilian cosmetics distributor, in Brazil.

Through the new venture Coty mass/masstige brands in the retail channel will be distributed and marketed.

Coty CEO Michele Scannavini said Brazil was one of the largest markets in the beauty industry.

"Frajo is the right partner, sharing our passion for beauty. Together, we look forward to introducing new Coty brands into this key market," said Scannavini.

Frajo’s founder and CEO Frank Lund was of the opinion that collaborating with Coty and benefiting from their expertise was an important milestone in bolstering Frajo’s position as a leading cosmetic distributor in Brazil.

"Coty’s unique portfolio of brands will provide our customers with more choice," added Lund.

This deal is said to expand Coty’s go-to-market capabilities in the region.

Coty, at present, has an existing commercial partnership in Brazil to distribute certain brands through a door-to-door distribution model.

The company distributes its products in Brazil through Prestige products.