Boticario announces expansion plans

Cosmetics manufacturer the Boticário group has announced the construction of a new plant and a logistics centre in Brazil.

The Brazil-based firm said it is investing an amount of BRL650m($318m) for the development of infrastructures in the country, out of which it will spend BRL380m($186.8m) for the construction of a new plant in Camaçari, near Salvador, in the Bahia state, reported premiumbeautynews.com.

According to the company, the new building will take 14 months to be constructed, and once it is completed it would produce 150 million units per year.

The firm said in addition to this, it would also spend BRL155m ($76.19m) to open a new logistics centre in São Gonçalo dos Campos, in the town of Feira de Santana, in the Bahia state.

Boticário group said it will also spend the remaining BRL115m ($56.53m) for the renovation of its facility located in São José dos Pinhais near Curitiba (Paraná), including BRL85m ($41.78m) for the expansion of the facility, doubling the production capacity of makeup products up to 75 million units annually and another BRL30m ($14.74m) for the research and development centre.

The firm has also introduced a new new makeup brand named Quem disse, Berenice? (in English, Who said, Berenice?), which will be distributed in six franchise stores in São Paulo and will be made available from the online store in September.

Boticario said the brand features a portfolio of 500 products that includes lip care, eye care and facial care products, as well as nail polishes, fragrances and accessories.

Boticário group president Artur Grynbaum said with the new brand the company is aiming to further reinforce its operations in the cosmetic and perfumery markets and strengthen its position.

"We are addressing a profile of consumer who is not in the focus of O Boticário and Eudora," added Grynbaum.