Ashland Specialty Ingredients introduces Color Essentials program for cosmetics formulations

Personal care products ingredients manufacturer Ashland Specialty Ingredients has introduced a new Color Essentials program that aims to support cosmetics formulations.

According to the company, the Color Essentials technology and formulation-development program will provide better support in developing premium cosmetic formulation concepts which allow to create new ground in both form and function.

Ashland Specialty Ingredients skin care and sun care division global marketing launch leader Sarah Thiewes said  a range of benefits are required to fulfill consumer expectations, beginning from  UV-protection and ease of use to wear resistance.

"The Color Essentials program enables product formulators to effortlessly deliver products that offer these functionalities, as well as improved sensory benefits and deep, rich color. By developing products based on the Color Essentials sample formulations, color cosmetics manufacturers can leverage our expertise to tap into the growing market for premium products," said Thiewes.

The firm said the new programme is designed to improve aesthetics, provide sensory benefits and long-lasting waterproofing concepts to the products and higher levels of value to cosmetics formulators.

Ashland said in order to meet the latest consumer trends, its global R&D network conducted research and concept development to create 11 sample formulations, as a starting point for creating innovative colour cosmetic products as part of the programme.

The sample formulations, which are created as a part of the programme, include long-lasting waterproof mascara, gold/plum eye shadow and a shiny red lipstick foundation, lip balm and cream, makeup remover, lipstick, foundation, eye shadow and mousse blush that offer a mix of performance, colour vibrancy and ease of formulation.