Amway unveils new collection ARTISTRY YOUTH XTEND

US-based consumer products direct selling company Amway has unveiled the ARTISTRY skin care brand with the pre-launch of ARTISTRY YOUTH XTEND Serum Concentrate.

The serum is one of eight anti-aging products to be added in the new ARTISTRY YOUTH XTEND Skincare Collection.

The collection is said to have been especially formulated for women to revitalise, repair and protect their skin and address the first signs of aging like fine lines, wrinkles, and loss of radiance.

ARTISTRY brand will officially re-launch later in September 2013 with an advanced range of skincare products called ARTISTRY YOUTH XTEND.

The complete collection consists of a cleanser, toner, serum, day and night lotion, day and night cream, and an eye cream.

The collection is developed to address the earliest signs of aging.

ARTISTRY YOUTH XTEND Collection begins with a patent-pending botanical extract – LifeSirt, derived from the Mediterranean myrtle plant to nourish skin cells to make the derma look younger and more radiant.

The collection also includes an exclusive Micro X-6 Peptide, a mini peptide consisting of six amino acids to repair skin damages.

In addition, the collection has a nutrient-rich extract from the fruit of the African Baobab Tree, along with Acerola Cherry and Black Currant from its own certified organic farms.

The protective antioxidants, plus soothing and moisturizing properties in the serum help sustain skin’s cushion and vibrancy.

Amway chief marketing officer Candace Matthews said, "ARTISTRY constantly pushes the boundaries of beauty through three key dimensions -discovery, imagination, and invention. This is Forward Beauty at its best."

The ARTISTRY brand is re-launched in a signature new look which is a distinctive and sophisticated package design called Crescendo.

Accompanying the new package design are finessed brand features including a sleeker, more refined ARTISTRY logo and an iconic mark an ‘A’.