Affluent consumers form over 30% of US feminine care market: Report

Affluent consumers are major shareholders in the US feminine care market among various wealth groups in the country, says a report by Canadean Health & Beauty.

According to the report, "Consumer Trends in the Feminine Care Market in the US", the affluent section accounts for 31% followed by the moderate income group with 24.7%.

Among the various age groups, women above 55 years account for the highest share of 24.4%, with those aged between 25 and 34 coming next with 20.3%; changing lifestages have been the most influencing trend for nearly 48% of the women surveyed.

Consumers with spare time of one to three hours a day comprise 35.3% while those with three to five hours form 23.3%.

Over 60.5% of the market comprised urban consumers; women educated up to post secondary – non tertiary level hold 31.2% when measured on the basis of their education.

The brand penetration in the US feminine care market is over 80% across various categories, with the tampons category having the highest of 95%.

Women’s disposable razors & blades account for 35% of the market, sanitary pads 32%, tampons 20%, pantiliners & shields 10% and internal cleansers 3%.

Click here for more details of the report.