L’Oréal Acquires South Korea Beauty Company Stylenanda

L’Oréal has completed an acquisition of South Korean lifestyle make-up and fashion company Stylenanda.

Expected to close in the next two months, the transaction is subject to customary regulatory approvals.

Stylenanda CEO and founder Kim So-Hee said: “We strongly believe that this transaction will be a landmark breakthrough for Nanda. Grounded on L’Oréal’s solid support and global platform, we envisage to expand Stylenanda’s footprints internationally, becoming a world-renowned brand to lead global trends in beauty.”

Following the acquisition, L’Oréal will expand the distribution and sale of Stylenanda’s 3CE make-up brand internationally.

Products such as the Stylenanda Hong-dae, Myeong Dong Pink Hotel & Pink Pool, Garosu-gil 3CE cinema, and Stylenanda Harajuku will be available at L’Oréal stores and distributed through multi-channel models, including e-commerce, speciality retailers, department stores and duty-free stores.

L’Oréal Korea president Yann Le Bourdon said: “With this acquisition, L’Oréal Korea will substantially reinforce its presence in the accessible make-up market.

“We are very proud to welcome the Group’s first Korean beauty brand and contribute to bring Korean beauty and style to the rest of the world.”

Established in 2004, the South Korean company has operations in Japan, Hong Kong, China, Singapore, Malaysia and Thailand.