Ulta Beauty stores introduces The Better Skin Company products

The Better Skin Company has launched its Mirakle Cream, Zit No More, Lava Magik and Epik C Vitamin Serum products in more than 1,100 Ulta Beauty stores across the US.

The Better Skin Company CEO and co-founder Murphy  Bishop said: “It means that indie brands can compete with big brands driven by big budgets. If you have a great story, great brand fans, and steady sales growth, there’s a chance for you.”

Mirakle Cream is claimed to be an all-purpose skincream, while Zit No More is said to treat spots and acne.

Lava Magik is a cleanser, exfoliating scrub and revitalising mask that contains volcanic rocks. Epik C Vitamin Serum is a hydrating and skin-tightening serum.

All the products are claimed to be paraben-free, gluten-free and suitable for vegans. The four products are priced in the range of $18 to $42.

The Better Skin Company was founded in 2015 by aesthetician Natalya Rachkova. She said: “I came to America. I worked 12 hours a day, and here we are. We’re in Ulta. If I can do it, anybody can do it.”