UK firm Designer Parfums to manufacture and market Cerruti 1881 fragrances

UK-based designer and lifestyle company Designer Parfums has acquired a licence to manufacture and market the Cerruti 1881 fragrance brand.

Designer Parfums chairman and CEO Dilesh Mehta said: “We are pleased to be adding Cerruti 1881 to the Designer Parfums collection of fragrance brands.

“The Cerruti 1881 brand was founded in 1967 by Nino Cerruti in Paris and is known the world over for the quality of its products in the world of fashion, accessories and fragrance. Our goal is to build on its strong heritage as we develop the brand for future growth.”

Cerruti 1881 was founded in 1967 as a men’s ready-to-wear brand and became a part of the Hong Kong-based investment holding company Trinity in April 2011.

The company first entered the global fragrance industry in 1978 and has since launched several fragrances for both men and women.

Cerruti 1881’s executive vice-president Laurent Grosgogeat said: “In partnership with Designer Parfums, we look forward to continuing to build on Cerruti’s strong legacy as a leading lifestyle brand.”

Designer Parfums owns and operates an assortment of premium fragrances and beauty brands under license in more than 80 countries covering the US, Europe, Asia and the Middle East.

The company’s current portfolio of fragrance brands includes Jean Patou, Aigner Parfums, Ghost and Jean-Louis Scherrer as well as Cerruti.