Taste Beauty reveals new business structure

Beauty products manufacturer and marketer Taste Beauty has launched a new business structure platform as part of its growth acceleration strategy.

Taste Beauty is investing in the new platform as part of its partnership expansions and innovation across all its business segments, including beauty brand Taste Beauty, licensing partnership Taste & Friends, and brand and product development incubator Taste Labs.

The Taste Beauty brand division will feature flavours and products inspired by pop culture.

Taste & Friends will join Taste Beauty’s partners such as Disney, Nickelodeon, Universal, General Mills and Pepsi in gaining a licensing partnership to create unique beauty and personal care products for all retail channels.

Taste Labs will focus on building brands, launching new products and collaborating with retailers, media companies and lifestyle brands.

Taste Beauty managing partner Alex Fogelson said: “We believe this structure will allow us to be an even more nimble, flexible and creative resource for the marketplace.

“This new model comes on the heels of closely listening to our customers and partners, and their needs in the rapidly evolving retail and media landscape.”

Established in 2015 by a trio of beauty executives, Taste Beauty’s products are sold online and in more than 50,000 retail stores worldwide.

The brand’s products are claimed to not use animal testing and are gluten-free.