Softlips launches lip balm Softlips Oasis in US

Softlips lip balm, a provider of lip care, has launched Softlips Oasis, a lip balm that moisturises lips with its real fruit extract formula.

This formula is infused with hyaluronic acid, sea mineral water and sea algae.

Hyaluronic acid helps to retain moisture for all-day hydration; sea mineral water aids to keep lips soft and smooth; and sea algae restores the natural lip barrier to keep lips healthy.

Softlips Oasis includes exclusive water-lock technology, which hydrates lips for up to 12 hours. This keeps lips soft and smooth all day while helping prevent sunburn with SPF 15.

Rohto Pharmaceutical division Mentholatum Company head of marketing Erick Estrada said: “In order to bring to market our best hydrating lip balm, the R&D teams of Mentholatum USA and Rohto Japan partnered to create a new Softlips product that both attracts moisture to the lips and locks it in. Most other lip balms create a moisture barrier that does not allow environmental water to add to lip moisture the way Softlips water-lock technology does, so this is true innovation!”

“Also, the new Softlips Oasis lip balms provide awesome fruit-water infused flavors for refreshing enjoyment with the long lasting hydration to keep lips looking healthy and beautiful.”

Softlips Oasis is available in three delicious flavors: Pineapple & Coconut, Peach & Mango, and Strawberry & Kiwi.

It is available at CVS and Wegmans and soon at Amazon.com Albertsons/Safeway, and H-E-B.