Skincare company Ursa Major raises funds to boost product innovation and sales

Ursa Major CEO Sweatman said: “Our business was at the point where it needed an injection of mission-aligned capital to support our ambitious growth plans.”

Ursa Major president Doyle said: “The financing will allow us to fill key talent gaps and invest further in product innovation, while carefully ramping up marketing and sales. We met with many sharp and talented investor groups and ultimately chose Fenwick because of their experience, smarts, down-to-earth approach and commitment to our brand vision. We look forward to working closely with their team as we gear up to take the business to the next level.”

Recently, the firm completed a brand refresh with Brooklyn-based branding agency Red Antler. Its products will be rolled out this fall.

Sweatman said: “While the brand fundamentals have remained intact, we believe that the refreshed identity and honed messaging – coupled with the recent financing – will help us accelerate awareness and trial with our target consumer, who we refer to as the ‘everyday explorer’: adventurous, health-conscious individuals who want a go-to, fuss-free source for stellar natural face and body care from a brand they can really get behind.”

Fenwick Brands director of investments Elizabeth Stewart said: “We were drawn to Ursa Major because of the Company’s clean product assortment, its highly-differentiated, authentic lifestyle brand, its loyal customers and its passionate founder team.

“So much of what Oliver and Emily are doing is relevant for today’s consumer. We are thrilled to be a part of the Ursa Major family and look forward to helping the Company reach more people with its positive, empowering message and its clean face and body care essentials. We believe Ursa Major is positioned for long-term, sustained growth and true challenger brand status.”