SinfulColors introduces new colour cosmetics range

Revlon’s SinfulColors brand has introduced a new collection of 18 face and eye cosmetics products through Amazon.com.

The firm is offering a preview of its new collection, which comprises Diva Lash Colour Mascara, Shady Babe Duo Cream Shadow, Face Forward Allover Highlighter, Bold Brow Intense Effects, and Stick Stop & Stare Gel Eyeliner.

Revlon portfolio brands senior vice-president Fabian Urquijo said: “For years, SinfulColors fans have been requesting a full colour collection, encouraging the brand to bring its trend expertise and obsession for bold, vibrant colors and innovative formats into the colour cosmetics category.

“We’re thrilled to finally share this with our fans, as well as introduce SinfulColors to new fans through this category expansion.”

With plans to launch the first line next year, the cosmetics brand has also appointed actress and singer Vanessa Hudgens as its global colour collaborator.

SinfulColors senior marketing director Siobhan McCarthy said: “Vanessa epitomises the SinfulColors beauty lover: expressive, a risk-taker, creative, and inclusive.

“She inspires her millions of fans and followers to try hot trends, making her the perfect partner for this all new cosmetics line.”

SinfulColors intends to initiate an in-store and online launch of the new collection in January next year.