Shiseido announces partial business restructuring

Japanese personal care company Shiseido has announced partial organisational restructuring in a bid to enhance growth.

Effective from 1 January, the restructuring will initially feature the firm’s brand and skincare development departments, as well as the marketing and communication areas of its Shiseido brand.

These changes are set to deliver an operational structure that will build brand marketing strategies based on consumer insights.

The Clé de peau Beauté brand unit will also be reorganised into the business planning and operations and product development departments, while the business strategy department of the firm’s global prestige brands division, the technical strategy department, the corporate communications division, and a new global communications department will be dissolved.

In addition, the firm has decided to dissolve its China Business Innovation Project Office and transfer operations to its corporate strategy department.

Shiseido is also set to restructure its beauty creation department, reorganise the Quality Assessment Centre’s functions, divide its global information communication technology (ICT) department into two, and integrate the innovation design lab into the corporate strategy department.