Sally Beauty expands offerings for multicultural hair care

Sally Beauty has expands its offerings for multicultural hair care by launching the Vernon François Collection across the US.

Founded by celebrity hairstylist Vernon François, the collection includes shampoos, conditioners, treatments and styling products.

It is claimed that all products are free from parabens, sulfates, phthalates, cruelty, gluten, DEA and dye.

The product ranges can be used by all irrespective of their age, gender and ethnicity.

Vernon François said: “The Vernon François Collection is designed to erase the fear of managing hair. The partnership with Sally Beauty offers a platform to grow the brand’s diverse community where consumers shop for an individualized experience.

“As a longtime customer who grew up shopping at Sally Beauty, this partnership is a huge moment for me, and a reminder that, anything is possible when you work hard with focused and purpose.”

Sally Beauty vice president Maryann Herskowitz said: “We’re thrilled to continue growing our product offerings in the multicultural category, and provide this high-end line to our customers seeking more versatility with their look.

 “The professional-grade ingredients in the ethically-sourced oils provide Sally customers with products they can feel good about using, while empowering them to embrace their natural texture and love their hair.”

The Vernon François Collection will launch its store in August and will be available online at SallyBeauty.com.

Sally Beauty has 5,106 stores, including 180 franchised units, across the US and Europe. The company has annual revenues of approximately $3.9bn.