Gender-neutral skincare brand ROMER launches in US

Gender-neutral skincare brand ROMER has been officially launched in the US to provide clean, sustainable skincare through science and radical transparency.

The company offers eco-friendly products that include a nourishing gel-oil cleanser, a lightweight daily moisturiser, and day and night treatment mask.

The products are made from organically grown botanicals, oils and extracts that are ethically sourced.

ROMER claimed that the products are toxic-free, which are developed to revive, replenish, calm, and control the skin.

Its products are available online through www.romerskincare.com.

The e-commerce site will also provide all information regarding the journey of the products.

The company also claimed to use an eco-friendly packaging, crafted with more than 50% of post-consumer recycled materials.

ROMER stated that it donates a portion of sales to environmental and like-minded nonprofits.

ROMER founder Lauren Rome said: “I am determined to abide by the highest standards for ROMER, one with a traceable supply chain and one that is truly transparent when it comes to what it means to be clean and sustainable.

“The formulas are superior in quality and in performance, yet simple and affordable. When we say it’s clean – it’s not just clean for the skin but for the environment and for the community where each ingredient is sourced and mined.

“Gone are the days of boring shoppable websites and surface-level brand-to-consumer relationships. We created an environment for our customers to share our values, and we make it a priority to create a community they can get behind, while having fun along the way.”

The company’s community-driven leaderboard offers customers to earn and track points for product discounts, giveaways, and philanthropic purposes.

Additionally, the skincare brand hosts social challenges to lead ingredient and environmental education.