Rich by Rick Ross to launch men’s grooming line in US

Rich by Rick Ross is set to launch a new nine-piece haircare and bodycare line across the US.

The new line includes a luxury beard oil, shampoo, conditioner, a hair and body wash, styling gel, shaving cream, an aftershave balm, a classic pomade and strong styling wax.

All of the products are claimed to be free from sulphate and paraben, containing ingredients such as champagne extract, caviar extract, hemp seed oil and Kona coffee.

Rich International creative haircare founder Rick Ross said: “I always get asked what I use to keep my beard so fly and real bosses help other bosses stay blessed so, I knew I needed to bring the people what they wanted.

“From the shower to styling, the Rich by Rick Ross collection has something for every guy out there, and at a price that won’t knock your hustle. I promise you, with Rich by Rick Ross, your style will be untouchable.”

Customers can pre-order the whole collection online.

The products will be available individually at select Sally Beauty Supply Stores, priced between $12.99 and $15.99.