Revlon names Mette Towley as new global brand ambassador

US-based cosmetics brand Revlon has appointed Mette Towley as its new global brand ambassador.

Towley also represents the brand in its Live Boldly campaign, which was launched in early 2018.

She is famous for her solo in American hip-hop and rock band N.E.R.D’s Lemon video and toured internationally as a dancer with Pharrell Williams.

Revlon global brand president Silvia Galfo said: “As we evolve Revlon’s Live Boldly campaign, we want to continue to celebrate and champion strong, talented and inspirational women.

“Mette’s passion is present in everything she touches and she truly embodies the Revlon woman today. We are thrilled to have her join as a new global brand ambassador.”

In this campaign, Towley will support the new Revlon Volumazing Mascara that was released in stores in May this year.

Towley said: “I’m very grateful and excited to have received this opportunity to partner with Revlon, a brand that supports my passion for beauty and the arts.

“I look forward to our partnership being a great catalyst to inspire others to embrace their individuality and live boldly.”

Established in 1932, Revlon offers colour cosmetics to customers under various brands such as ColorStay, Super Lustrous, Revlon Ultra HD and PhotoReady in more than 150 countries. The company also offers the Revlon Professional line, including hair colour, hair care and styling products.