Revlon and AllSaints sign global fragrance licence agreement

Beauty company Revlon and fashion brand AllSaints Retail have entered an exclusive global fragrance licence deal.

Under the deal, Revlon will be responsible for the development, marketing and distribution of fragrances and ancillary products.

AllSaints CEO William Kim said: “We are proud to partner with industry leader Revlon to launch the AllSaints fragrance collection.

“Revlon’s strategic approach is perfectly aligned with our brand vision and global growth focus. As a brand, AllSaints is recognised globally for its fashion-forward, contemporary, ready-to-wear and bag collections and we look forward to creating a fragrance collection with Revlon which embodies these attributes.”

The companies are planning to debut the first fragrance collection around September this year.

Founded in 1994 and headquartered in London, AllSaints is a global brand retailer that sells biker jackets and accessories for men and women.

With 3,200 employees and operations across 31 countries, AllSaints has more than 240 directly operated stores, franchise stores, concessions and outlets.

Revlon’s portfolio of brands is sold in nearly 150 countries globally. Its product offerings include colour cosmetics, skin care, hair care, hair colour and fragrances.

Elizabeth Arden, Revlon Fragrances president Serge Jureidini said:  “AllSaints’ impressive footprint and customer-centric mindset is perfectly aligned with Revlon’s strategy and our focus to accelerate our global business.”