RevitaLash Cosmetics rolls out Hi-Def Brow Pencil globally

RevitaLash Cosmetics, a maker of lash, brow and hair beautification products, has made its first eyebrow pencil available across the globe.

Called Hi-Def Brow Pencil, the new offering is a dermatologist reviewed water-resistant eyebrow pencil designed for long wear.

Notably, the pencil is free of oils, parabens, phthalates, as well as fragrance. It is also said to be cruelty-free and vegan friendly.

RevitaLash Cosmetics president Lori Jacobus said: “We are so excited to launch our new Hi-Def Brow Pencil, our first ever pencil to help brows stand out, look defined, naturally full and healthy. We are thrilled to incorporate our signature hair-health benefits for long term improvement into a product that gives instant gratification.”

RevitaLash Cosmetics founder and CEO Michael Brinkenhoff, M.D., said: “The Vitamin E within the formula provides natural conditioning and antioxidant benefits to skin, while polymers create lasting power for up to 10 hours of wear.”

The new proposition comes in three variants of Soft Brown, Warm Brown, and Cool Brown.

According to the company, the product’s precision tip applicator offers a bold brow look through natural hair-like strokes that is suitable for patchy or over-tweezed eyebrows.

Priced at $30, the HI-Def Brow Pencil is available at select salons and spas as well as on its website revitalash.com.

In July last year, RevitaLash launched a haircare collection to revive thinning hair for men and women. The collection includes a shampoo, a conditioner and volume-enhancing foam.

Last March, the company announced its new makeup remover Micellar Water Lash Wash to clean eyelashes, eyebrows and eyelids. The product is priced at £36.