RevitaLash Cosmetics launches water resistant eyebrow pencil

RevitaLash Cosmetics, a brand operating in the lash and brow conditioner category, has launched its first eyebrow pencil, called Hi-Def Brow Pencil.

This eyebrow pencil is claimed to be multi-functional, long wear, water resistant. It enables natural hair-like strokes for a complete, bold brow look with a blendable, non-tacky formula.

RevitaLash Cosmetics president Lori Jacobus said: “We are so excited to launch our new Hi-Def Brow Pencil, our first ever pencil to help brows stand out, look defined, naturally full and healthy. We are thrilled to incorporate our signature hair-health benefits for long term improvement into a product that gives instant gratification.”

RevitaLash Cosmetics founder and CEO Michael Brinkenhoff said: “The vitamin E within the formula provides natural conditioning and antioxidant benefits to skin, while polymers create lasting power for up to 10 hours of wear.”

It helps filling in sparse or over-tweezed eyebrows. It is claimed to transform shapeless brows in only a few strokes.

It is available in three universal shades – soft brown, warm brown, and cool brown. It complements any hair colour and skin tone.

Due to its Precision Tip Applicator, the pencil mimics hair-like strokes for easy definition, thereby enabling creation of both natural and bold looks while the Styling Brush blends color and sweeps brow hairs into place.

The product has been dermatologist reviewed, and does not contain oil, parabens, phthalates, or fragrance. It is also claimed to be vegan friendly, and cruelty-free.

It is currently available in the US and will be avialable across the month from November 2019.

It is retailed at $30 at select salons and spas, besides on revitalash.com.