Real Techniques launches new beauty campaign in London

Real Techniques has introduced a new campaign to showcase how global macro trends impact the beauty industry.

Launched at the Global Press Launch Event in Soho, London, the campaign will be run by Real Techniques’ co-creators Sam and Nic Chapman in collaboration with The Future Laboratory and international beauty expert Kathy Phillips.

The company aims to help customers explore makeup tools, trends and techniques to enhance their beauty experience.

To support the campaign, Sam and Nic have created new beauty looks inspired by the macro trends, including Gender Blur, Neo-Creative Expression, Hyper-Real, People and Power, Pursuing Purity, Retro-Gradient and Sensory Augmentation.

Beauty products distributor Paris Presents’ global marketing director Tiffany Kurtz-Sewall said: “High-quality, custom-cut tools set makeup free, and with the right education and inspiration, they have the power to help you nail every look, from flawless to mind-blowing.

“Beauty should be unscripted but inspired, and that’s what our mission is for the brand: to provide the know-how teamed with innovative products to help people set their makeup free.”

Real Techniques has also launched the Set Your Makeup Free book, which features Sam and Nic’s new looks and demonstrations on how to use Real Techniques tools to manage those styles.

The company will run the campaign throughout the year and premiere the new styles to its Instagram followers.