Primark’s cosmetics range receives Leaping Bunny cruelty-free certification

Animal protection organisation Cruelty Free International has awarded Primark’s new cosmetics range with the Leaping Bunny cruelty-free certification.

The certification programme is designed to be a quick way for customers to know whether a product has been tested on animals. Primark’s new range joins more than 1,000 brands to have received the accreditation.

Over the coming months, the Leaping Bunny logo will be added to the packaging of a wide range of Primark PS products, including make-up, skincare and haircare items.

Cruelty Free International CEO Michelle Thew said: “We are delighted to award the Leaping Bunny certification to the Primark PS cosmetic range.

“We want to congratulate Primark for demonstrating that it is possible to bring high-quality cosmetic products to the high street without inflicting suffering on animals. The Leaping Bunny makes it easy for customers to make an informed and ethical decision about their shopping.”

A statement published by Primark claimed that the company was committed to ensuring its products were made with care for animals and the environment.

Cruelty-free International works closely with businesses aiming to end animal experiments worldwide.

The Leaping Bunny certification programme was introduced in the 1990s to determine whether products or ingredients have been tested on animals either by the company or its suppliers.

The programme has currently verified more than 2,500 products and 7,000 individual ingredients.