P&G acquires Walker & Company Brands

Procter & Gamble (P&G) has purchased health and beauty solutions provider Walker & Company Brands.

Established in 2013, Walker & Company’s current portfolio of products include male grooming range Bevel and haircare collection FORM Beauty.

The acquisition is set to expand P&G’s multicultural business and support the expansion of Walker & Company’s existing brands.

P&G’s beauty CEO Alex Keith said: “The combination of Walker & Company’s deep consumer understanding, authentic connection to its community and unique, highly customised products and P&G’s highly-skilled and experienced people, resources, technical capabilities and global scale will allow us to further improve the lives of the world’s multicultural consumers.”

Following the acquisition, Walker & Company Brands will operate as a separate and fully-owned subsidiary of P&G. Walker & Company Brands’ CEO and founder Tristan Walker will continue to lead the company following the transaction.

Walker said: “When I started Walker & Company Brands, I set out to build a company that would meet the health and beauty needs of people of colour on a global scale.

“Having access to P&G’s outstanding technology, capabilities and expertise helps us to further realise that vision, giving us the power to scale and bring new products to people of colour, while staying true to our mission and continuing to nurture the loyal community we’ve worked hard to build.”