Perricone MD relaunches No Makeup Lipstick in US

US-based Perricone MD has relaunched No Makeup Lipstick with new formulation and five additional shades.

This expanded collection includes ingredients such as hyaluronic acid to offer all-day hydration, and neuropeptides to improve skin’s appearance instantly as well as over time.

Furthermore, the formulas also include mineral-based Broad Spectrum SPF 15 for protection from UVA and UVB rays.

No Makeup Lipstick is an anti-aging lip treatment to improve lips youthful qualities.

Following every application, lips get hydrated and conditioned with a soft, natural shine.

This lightweight formula also has a glossy tint, which in turn provides the appearance of collagen-rich lips that appear not just smoother but also plumper.

The extended collection includes new Rose, Berry, Red, Cognac and Wine shades, besides the existing shades in the range, Original Pink.

Each shade can be paired with Perricone MD’s No Makeup Foundation and No Makeup Foundation Serum shades.

In consumer testing, it was found that No Makeup Lipstick improves bare lips over time. About 88% of participants in the test agreed that their lips had a more youthful and smoother appearance, while 86% confirmed that their lips felt healthier and had an overall improvement in lip appearance.  Around 85% agreed lips felt more nourished and 80% agreed their vertical lip lines appeared reduced.

Perricone MD chief marketing officer Robert Koerner said: “We’re thrilled to offer our loyal fans and Perricone MD newcomers additional No Makeup options.

“Not only is it a potent yet gentle formula that looks and feels natural, it’s also a new opportunity to explore more variety with color. We developed the shades with our in-house makeup artist and Director of Education, Rosalba Martone, to expertly match our foundation shades to ensure the ideal No Makeup look.”

The No Makeup Lipsticks join the No Makeup Skincare franchise, which was relaunched with improved formulations in March 2019.

The Perricone MD No Makeup Lipsticks are available at PerriconeMD.com, Sephora.com, Sephora,  Ulta.com, Ulta Beauty, Dillard’s, Dillards.com, Macy’s, Macys.com, Nordstrom, Lord & Taylor, LordandTaylor.com and NeimanMarcus.com, besides other leading specialty beauty stores in the US.