Perfect365 launches new survey platform for beauty brand marketing

Perfect365 has launched a new survey platform to support beauty brand marketing.

Through the new platform, app users can take part in various surveys and provide opinions on their personal beauty preferences.

Data collected through the surveys will help Perfect365 generate industry reports, which will be made available for free to publications and industry professionals. These will help beauty brands make informed decisions and develop their products based on consumer feedback.

Survey results are expected to be available within three to four days.

Perfect365 marketing director Cara Harbor said: “Our user base is mostly made up of millennials and Generation Z women, which is the exact demographic most beauty brands are interested in hearing from.

“We use the results of these surveys as insights to the beauty industry as a whole, as well as our partners.”

Perfect365 will primarily use the platform to conduct its own surveys, but it will allow other beauty brands to run sponsored surveys.

Beauty brands will be able to customise their questions and target certain demographics to provide greater insights into their products and marketing campaigns.

Brands will also be able to connect directly with social influencers via the app, both to get feedback and to strengthen their presence on social outlets such as Instagram and YouTube.