Pat McGrath offers beauty products on Spotify

Beauty brand Pat McGrath Labs has collaborated with entertainment artist Maggie Lindemann and merchandise partner Merchbar to offer its products on Spotify through the So Obsessed campaign.

Spotify is Lindemann’s music streaming platform, while Merchbar is an e-commerce site providing a broad range of music-related merchandise.

Pat McGrath said: “In this digitally-empowered, digital era of make-up where fans crave instant glamour gratification, I always want to reach fans where they’re most engaged.

“That’s why this relationship with Spotify is absolutely major, because it merges beauty and music in a whole new way, that’s never been done before.”

Possessed, Nightshade, and Revelation Red shades of Pat McGrath’s liquid matte lipstick LiquiLUST 007 are currently available for purchase on the Spotify page.

Spotify artist and fan development head Jordan Gremli said: “Maggie Lindemann is an extremely exciting young artist, with more than seven million fans listening to her all over the world every month on Spotify.

“In partnering with Pat McGrath to offer beauty products in this innovative new way, she will be connecting directly with her fans in the place where they go to enjoy her music already on Spotify.”