Parlux, Kenneth Cole launch new fragrance for men

Global beauty company Parlux and American designer and social activist Kenneth Cole have announced the launch of new fragrance, MANKIND UNLIMITED, for men.

The new product serves as an addition to the signature MANKIND fragrance collection and reimagines fragrance for men.

It brings a burst of energy and creativity to an individual and is an explosion of invigorating scents contrasting with fresh spices and warm woods.

The fragrance features a citrus top from Italy that leads into a fresh aromatic heart of juniper from France and is blended with Australian sandalwood and amber from Northern Europe.

With this variation of warm and cool notes, a modern masculine edge will be added to the vibrant new fragrance.

Kenneth Cole Productions founder and CEO Kenneth Cole said: “With its expansive notes, MANKIND UNLIMITED is a scent for today that creates a sense of positivity and empowerment.

“The fragrance lends itself to a mindset for reimagining everything, embracing change and exploring the possibilities ahead.”

Kenneth Cole created the fragrance in partnership with perfumers Stephen Nilsen and Guillaume Flavigny from Givaudan.

Flavigny said: “MANKIND UNLIMITED was inspired by my affinity for discovering incredible ingredients during travels.  I long to explore again.

“This fragrance was created with ingredients from all across the world in order to transport the wearer to beautiful places and exotic destinations.”

The bottle packaging of the fragrance is inspired by the strength as well as iconic style of NYC skyscrapers and features a metallicized cap encased in an orange band adding a pop of color.