Paris Hilton’s new fragrance Platinum Rush is launched

Paris Hilton’s new fragrance Platinum Rush has been released across the US.

This scent is the latest addition to the American television personality’s line of 24 different fragrances. Platinum Rush is the third scent in her RUSH collection.

Created in collaboration with Firmenich perfumer Frank Voelkl, the floral-fruity scent is inspired from platinum, and is said to represent love, rarity and strength.

Hilton said: “Platinum Rush is very special to me, as it will forever mark a time in my life when I found my true love.

“This fragrance speaks to my own romantic fairy tale, and the culmination of my personal journey to celebrate life with my best friend and soul mate.”

The scent emanates the fragrances of Asian pear, ripened red apple and fresh mango, along with wet green florals mixed with the fragrance of muguet and magnolia.

The product also offers a fragrance of cashmere musks, sheer patchouli, liquid amber and vanilla bourbon.

Voelkl said: “Platinum Rush represents the rush of an endless romance as Ms Hilton has now found her happily ever after.”

The new Hilton product was made exclusively available for pre-sale on Perfumania.com prior to its official launch at Perfumania stores across the country.

Perfumania is an independent, national, vertically integrated wholesale distributor and speciality retailer of fragrances and related products.