oVertone Haircare launches Rose Gold for Brown Hair conditioner

oVertone Haircare has launched colour conditioner Rose Gold for Brown Hair, which is formulated for naturally dark or dyed hair.

Claimed to be the intensified version of its original Rose Gold Shade, Rose Gold for Brown Hair does not require bleach or pre-lightening before application.

The product is claimed to produce better results on light brown hair and brings up a subtle tint to medium and dark brown hair.

As the product is bleach-free with no lightening agents, it is not effective on very dark brown or jet black hair.

The Rose Gold For Brown Hair product range is available exclusively on oVertone Haircare’s website. The collection includes an 8oz of Rose Gold for Brown Hair Daily Conditioner priced at $17, an 8oz Rose Gold for Brown Hair Deep Treatment at $28, a 2oz sample size conditioner at $11 and a 2oz sample of deep treatment at $8.

oVertone cofounder Liora Dudar said: “Our original Rose Gold was incredibly well-received. It sold out just three days after we launched in late November. It’s one of those shades that’s creative yet subdued. Rose Gold for Brown Hair is very wearable for those who want to get in on the trend but don’t want to commit to bleaching their hair.”

Based in the US, oVertone conditioners are claimed to be suitable for vegans, sulfate-free, paraben-free, ammonia-free, curl-friendly and contain no harsh chemicals or heavy alcohols.