NYX Professional launches new Love You So Mochi collection

US-based cosmetics firm NYX Professional Makeup is set to launch its new collection, Love You So Mochi.

Inspired by Japanese snack mocha, the new cosmetic collection features two eyeshadow palettes and two highlighter palettes.

The eyeshadows are available in two colour combinations and feature both pastels and peach-tones. Both sets contain ten eyeshadows in a range of matte and shimmer finishes.

The duo chromatic highlighting palettes come in shades that reflect light for a glossy-glow look.

NYX Professional Makeup product development vice-president Joyce Kim said: “The Love You So Mochi collection is a fun treat for the senses and unlike anything we have ever released, featuring soft, pillow-like textures.”

To support the launch, the cosmetics firm has partnered with online food delivery platform Uber Eats and ice cream producer My/Mo to debut #MochiMonday, which will allow Uber Eats’ customers in Los Angeles to order the products alongside ice cream snacks from My/Mo Mochi.

My/Mo Mochi chief marketing officer Russell Barnett said: “We love that NYX Professional Makeup took inspiration from Mochi Ice Cream, something we have been passionate about for decades. It’s exciting to see our passions of taste and style come together!”

Uber Eats general manager Ben Story said: “At Uber Eats, we’re continuing to partner with innovative brands to remind our customers how easy and reliable it is to get the food they want, where ever they are.

“We’re thrilled to use our technology to bring #MochiMonday to life, delivering food and makeup exclusively to Los Angeles’ beauty lovers.”