YSL Beauté appoints new global beauty director

L’Oréal-owned YSL Beauté has appointed French-born makeup artist Tom Pecheux as its global beauty director.

Pecheux will work with YSL Beauté ambassadors Anja Rubik, Staz Lindes,  Edie Campbell and Crista Cober to create new looks to feature on the company's advertising campaigns.

He will collaborate with YSL Beauté’s colour cosmetics creators to develop new make-up products, be responsible for the promotions of YSL Beaute’s new products, and share his tips through social media and conventional media channels.

Tom Pecheux was quoted by Vogue as saying: "At Yves Saint Laurent, we are not just selling make-up, we are selling an attitude and that attitude is embedded in the colours, the textures and the materials.

“I adore that about make-up. It really is what I love doing; bringing out the luxury, a creativity, but with a level of simplicity.”

Having previously worked with other brands such as Shiseido and Estée Lauder, Pecheux created the catwalk looks at fashion shows.

He will succeed Lloyd Simmonds, who served at YSL Beauté for more than six years.