YouCam Makeup and Ardell Lashes launch eight Halloween makeup looks

Perfect Corporation and Ardell have announced the launch of a collection of eight Halloween makeup looks available to be virtually tried through the YouCam Makeup app.

Each look has also been paired with a set of Ardell Lashes. Costumes and trends that inspired these looks include Harley, Rainbow Goth, and Skull Mermaid.

The eCommerce functionality and how-to video tutorials within the YouCam Makeup help users to recreate these looks at home and instantly share them within the embedded Beauty Circle social community.

Perfect Corporation's chief executive officer Alice H. Chang said: “Halloween is one of the most exciting times of year to be a beauty lover.

“Costume makeup empowers fans around the world to experiment with excitingly extravagant looks and trends, including the artful lash collections from our partners at Ardell Lashes.”

Ardell's vice-president of marketing Marwan Zreik said: ”With interest in lashes spiking at Halloween, this is a great opportunity to reach new users in a fun and engaging way.

“There’s no easier way to instantly try on a variety of Ardell lashes – along with some great costume makeup looks – and see the immediate impact lashes can make.”

The YouCam Apps and Ardell Lashes will co-host a virtual Halloween party on Beauty Circle and Instagram.

Fans can submit YouCam Makeup beauty looks or YouCam Fun animated filters with the hashtag #YouCamBoo, for a chance to win a collection of Ardell beauty products valued at $500.

YouCam Makeup and Beauty Circle are available for free on the App Store and Google Play.