Waxing The City unveils new eyebrow products range

Waxing The City has unveiled a new collection of eyebrow products, including powders, highlighter pencils, gel, brushes, and sharpeners.

Claimed to be clinically-tested, dermatologist-approved, paraben-free, and hypoallergenic, the Brows that Wow collection allows customers to custom blend its different colour palettes.

Set to launch on 1 June, the range will be exclusively available at 75 locations.

Waxing The City's brand president Angela Jaskolski said: “We’ve perfected the art of waxing women’s and men’s brows, and now we want our guests to continue putting their best brow forward long after they leave the studio.

“The product line is small, but very versatile and it will allow every user to create multiple looks.

“Our Cerologists are experts in brow shaping, and when you marry their techniques with the meticulously crafted pieces in the makeup line, every Waxing The City client is sure to have Brows that Wow.”

The dual-ended eyebrow pencil is available in six custom-blended shades and a spoolie shaper brush, while the eyebrow powder comes in three shades in both dry and wet forms.

Both the shimmer, matte highlighter pencil, and the angled brush are dual-ended. The pencil is available in cool and warm colours, and the brush comes with an angle and spoolie end.

The firm intends to provide brow service training to its licenced estheticians for expanding their artistry.

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Image: Customer after the brow appointment at a Waxing The City location. Photo: courtesy of Business Wire.